Risk communication in times of crisis

Abstract

Risk communication in times of crisisPitfalls and challenges in ensuring preparedness instead of hysterics Gaby-Fleur Böl I n 2013, a 2-year-old boy in Guinea in West Africa was infected with the Ebola virus.In the following months, the virus spread quickly, eventually reaching the USA and Western Europe and causing the largest Ebola epidemic to date.For risk communicators, the epidemic is an interesting case study for risk communication in both African and Western countries during a crisis.It raises intriguing questions: Was the public efficiently and appropriately informed during the outbreak?Can risk communication serve as a preventive measure to avoid panic and to persuade populations of necessary health measures?Why did the first Ebola cases outside Africa trigger exaggerated and even hysterical media reports in the USA and Spain?Which countries provided reliable information to the public through adequate communication, including on scientific uncertainties?

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