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National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

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2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited

1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness1,281 cited

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