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Customer-based execution strategy in a global digital economy · Study

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ArticleCustomer-based execution strategy in a global digital economy

J. Andrew Petersen2021

Article2021

Customer-based execution strategy in a global digital economy

J. Andrew Petersen · Brianna JeeWon Paulich · Farnoosh Khodakarami · Stavroula Spyropoulou · Vikas Kumar

30 citations·0/0 files stored·International Journal of Research in Marketing

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International Business and FDI Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance 2016Understanding Customer Experience Throughout the Customer Journey 2019Digital transformation: A multidisciplinary reflection and research agenda 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions 2015From Multi-Channel Retailing to Omni-Channel Retailing 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy

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Year2021

Typearticle

Published2021-10-21

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations30

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/j.ijresmar.2021.09.010

openalex_workW3207250320

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