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Customer-based execution strategy in a global digital economy
16 references·0 citing·47 second hop
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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance7,851 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2019Digital transformation: A multidisciplinary reflection and research agenda5,676 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2016Critical analysis of Big Data challenges and analytical methods2,065 cited
  • 2019The future of social media in marketing1,892 cited
  • 2015Privacy and human behavior in the age of information1,877 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 2016The long-run poverty and gender impacts of mobile money1,618 cited
  • 2000Technology Infusion in Service Encounters1,551 cited
  • 2010

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Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
1,381 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
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