An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students

Joseph D. Chapman · Stacey Schetzsle · Russell G. Wahlers

28 citations0/0 files storedMarketing Education Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management and Marketing Education Engineering Education and Pedagogy Service-Learning and Community Engagement

Abstract

This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community organization. The sales project discussed in this article is a fundraising project for Big Brothers Big Sisters.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 28 citations exist upstream.

References

2005Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education 2004Achieving Marketing Curriculum Integration: A Live Case Study Approach 2019Journal of Marketing Education 2012The Journal of Marketing Education 2008Gaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry 1993Critical Thinking, Experiential Learning, and Internships 2011Freshmen Marketing: A First-Year Experience with Experiential Learning

Cited by

2022Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework 2018ROLE-PLAYING IN A CONSUMPTION CONTEXT: AN EXPERIENTIAL LEARNING ACTIVITY FOCUSED ON THE CONSUMER DECISION-MAKING PROCESS 2020Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education 2024Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach 2020SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC 2022

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.