Workdiamond2015

Beyond User Gaze: How Instagram Creates Tourism Destination Brand?

Megasari Noer Fatanti · I Wayan Suyadnya

252 citations0/0 files storedProcedia - Social and Behavioral Sciences

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Diverse Aspects of Tourism Research Digital Marketing and Social Media Media and Digital Communication

Abstract

This paper focused on how Instagram become a popular media to promote tourism site in Indonesia. Bali and Malang are the most well-known tourism destination in Indonesia, but now, conventional tourism promotion is not enough for promoting both of them. We found that everyone tried to promote their city with their own way. Therefore, we think Instagram provide a complete communication facilities, from tourism branding to user generated content photography. Using photo elicitation interview (PEI), we tried to describe the potential value of Instagram for promoting tourism site in Indonesia and describing how Instagram creating brand destination through photography side.

Citations in this library

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References

1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1990The Tourist Gaze: Leisure and Travel in Contemporary Societies 2004Factors influencing destination image 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site 1994Service Quality: New Directions in Theory and Practice 2008Online and offline social networks: Use of social networking sites by emerging adults 2008A multi-stage model of word-of-mouth influence through viral marketing 2012Visual destination images of Peru: Comparative content analysis of DMO and user-generated photography

Cited by

2020Coloring the destination: The role of color psychology on Instagram 2021#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram 2022Topic and sentiment analysis of crisis communications about the COVID-19 pandemic in Twitter’s tourism hashtags 2019How Do Destinations Frame Cultural Heritage? Content Analysis of Portugal’s Municipal Websites 2022Seeing is visiting: discerning tourists’ behavior from landmarks in ordinary photos

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