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Measuring the Long-Term Effects Of Television Advertising

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References

1995Building Strong Brands4,432 cited
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1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited
2011How brands grow: what marketers don't know151 cited
2008How advertising works45 cited

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2017The Consumer Financial Protection Bureau and the Quest for Consumer Comprehension20 cited
2024Understanding how the presence of music in advertisements influences consumer behaviour14 cited

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