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The effectiveness of movie trailer advertising
16 references·1 citing·42 second hop
The effectiveness of movie trailer advertising (2015)The effectiveness of movie trailer advert…World Report on Violence and Health. (2003)World Report on Violence and …Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…EVENT STUDIES IN MANAGEMENT RESEARCH: THEORETICAL AND EMPIRICAL ISSUES. (1997)EVENT STUDIES IN MANAGEMENT R…Event Studies in Economics and Finance (1997)Event Studies in Economics an…The psychology of curiosity: A review and reinterpretation. (1994)The psychology of curiosity: …Advances in Consumer Research (1992)Advances in Consumer ResearchMeasuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Efficient Capital Markets: II (1991)Efficient Capital Markets: IIAffect Grid: A single-item scale of pleasure and arousal. (1989)Affect Grid: A single-item sc…Using daily stock returns (1985)Using daily stock returnsThe Third-Person Effect in Communication (1983)The Third-Person Effect in Co…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Measuring security price performance (1980)Measuring security price perf…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …An approach to environmental psychology (1974)An approach to environmental …Information and Consumer Behavior (1970)Information and Consumer Beha…Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy (2017)Getting the sustainability me…Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)An Empirical Evaluation of Accounting Income Numbers (1968)The Adjustment of Stock Prices to New Information (1969)Risk, Return, and Equilibrium: Empirical Tests (1973)Introductory Econometrics for Finance (2008)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Cross-Section of Expected Stock Returns (1992)Common risk factors in the returns on stocks and bonds (1993)Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors (2000)Capital markets research in accounting (2001)Time Series Analysis: Forecasting and Control (1977)Time Series Analysis: Forecasting and Control (1977)ARCH modeling in finance (1992)The arbitrage theory of capital asset pricing (1976)Stock Market Liberalization, Economic Reform, and Emerging Market Equity Prices (2000)The Principles of Psychology (1891)Judgment under Uncertainty: Heuristics and Biases (1975)Prospect theory: An analysis of decision under risk (1988)Well-being : the foundations of hedonic psychology (1999)Strengths of Character and Well-Being (2004)Autonomy, competence, and relatedness in the classroom (2009)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1985Using daily stock returns6,497 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1991Efficient Capital Markets: II5,346 cited
  • 1997Event Studies in Economics and Finance4,623 cited
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  • 1992Advances in Consumer Research2,863 cited
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  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1983The Third-Person Effect in Communication1,957 cited
  • 1989Affect Grid: A single-item scale of pleasure and arousal.1,951 cited
  • 1997EVENT STUDIES IN MANAGEMENT RESEARCH: THEORETICAL AND EMPIRICAL ISSUES.1,942 cited
  • 2003World Report on Violence and Health.

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  • 2017Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy7 cited