Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”

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Customer churn and segmentation Customer Service Quality and Loyalty Risk and Portfolio Optimization

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Restricted accessAbstractFirst published online May 1, 2011Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”Volume 75, Issue 3https://doi.org/10.1509/jmkg.75.3.18

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2007Optimal Versus Naive Diversification: How Inefficient is the 1/ N Portfolio Strategy?1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions 2004Measuring Marketing Productivity: Current Knowledge and Future Directions 2003Promoting Relationship Learning 2002Does Arbitrage Flatten Demand Curves for Stocks?2010Manage Marketing by the Customer Equity Test 2006Modeling Customer Lifetime Value

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