SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”
16 references·0 citing·54 second hop
Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio” (2011)Commentaries and Rejoinder to “Balancing …Balancing Risk and Return in a Customer Portfolio (2011)Balancing Risk and Return in …An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior (2011)An Empirical Investigation of…The Effects of Business and Political Ties on Firm Performance: Evidence from China (2010)The Effects of Business and P…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (2008)Managing Customers for Profit…Optimal Versus Naive Diversification: How Inefficient is the 1/ N Portfolio Strategy? (2007)Optimal Versus Naive Diversif…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Customer Portfolio Management…Promoting Relationship Learning (2003)Promoting Relationship Learni…Does Arbitrage Flatten Demand Curves for Stocks? (2002)Does Arbitrage Flatten Demand…The Sampling Error in Estimates of Mean‐Variance Efficient Portfolio Weights (1999)The Sampling Error in Estimat…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Economies of Scale (1987)Economies of ScaleDIVERSIFICATION, PORTFOLIO ANALYSIS AND THE UNEASY CASE FOR CONGLOMERATE MERGERS (1970)DIVERSIFICATION, PORTFOLIO AN…Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Economic Action and Social Structure: The Problem of Embeddedness (1985)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Institutions, Institutional Change and Economic Performance (1990)Chinese Guanxi : An Integrative Review and New Directions for Future Research (2012)Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy (2013)Effects of greenwashing on financial performance: Moderation through local environmental regulation and media coverage (2022)The Nature of the Firm (1937)Institutions, Institutional Change and Economic Performance (1991)The Four Service Marketing Myths (2004)A descriptive model of the consumer co-production process (2007)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)Zero defections: quality comes to services. (1990)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Automobile Prices in Market Equilibrium (1995)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Creating Enduring Customer Value (2016)PORTFOLIO SELECTION* (1952)Common risk factors in the returns on stocks and bonds (1993)On Persistence in Mutual Fund Performance (1997)A Generalized Approach to Portfolio Optimization: Improving Performance by Constraining Portfolio Norms (2009)Forecasting the Equity Risk Premium: The Role of Technical Indicators (2011)Investor Sentiment Aligned: A Powerful Predictor of Stock Returns (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction (2013)An Integrative Model Of Organizational Trust (1995)Reference Price Research: Review and Propositions (2005)'It's Reducing a Human Being to a Percentage' (2018)The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants (2019)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Does the Stock Market Overreact? (1985)Noise Trader Risk in Financial Markets (1990)Industry costs of equity (1997)Investor Sentiment and the Cross‐Section of Stock Returns (2006)Does the stock market fully value intangibles? Employee satisfaction and equity prices (2011)Integración de los mercados financieros Latinoamericanos por medio de MILA (2020)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)A strategic framework for artificial intelligence in marketing (2020)
this work references cited by second hop

References

  • 2007Optimal Versus Naive Diversification: How Inefficient is the 1/ N Portfolio Strategy?3,193 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,537 cited
  • 2010The Effects of Business and Political Ties on Firm Performance: Evidence from China1,263 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,126 cited
  • 2002Does Arbitrage Flatten Demand Curves for Stocks?878 cited
  • 2003Promoting Relationship Learning863 cited
  • 2006Modeling Customer Lifetime Value759 cited
  • 2010Manage Marketing by the Customer Equity Test759 cited
  • 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
  • 1999The Sampling Error in Estimates of Mean‐Variance Efficient Portfolio Weights472 cited
  • 1970DIVERSIFICATION, PORTFOLIO ANALYSIS AND THE UNEASY CASE FOR CONGLOMERATE MERGERS257 cited
  • 1987Economies of Scale208 cited
  • 2011An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior131 cited
  • 2011Balancing Risk and Return in a Customer Portfolio

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

110 cited
  • 2008Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty104 cited
  • Cited by

    No citing works inside the corpus for this window.