An Empirical Analysis towards the Adoption of NFC Mobile Payment System by the End User

Debajyoti Pal · Vajirasak Vanijja · Borworn Papasratorn

78 citations0/0 files storedProcedia Computer Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

With the introduction of new technologies like the Near Field Communication (NFC), payment today can be done very easily and conveniently using any NFC enabled mobile phone. Although the potential of NFC mobile payment system is tremendous, yet its use is still not widespread and popular. In general, the mobile payment system allows the users to pay for the goods and services purchased using their own mobile phones anytime and anywhere. In this paper, we provide relevant literature reviews related to the mobile payment ecosystem in general with a special emphasis on cutting edge technologies like the NFC mobile payment system. We try to analyze the adoption behavior of the users towards such a new technology, and suggest a proper path for the future that can make this technology a success. To analyze the adoption effect we propose a research model that includes two user-oriented factors and four system oriented factors in general. The proposed model is evaluated empirically by collecting relevant data through proper surveys. We also try to segment the users into two groups viz. early adopters and late adopters and try to find out the factors that can affect the user's intention towards using such a system. The results indicate that perceived ease of use and perceived usefulness are the two strongest predictors for user adoption of NFC mobile payment system. The early adopters view the perceived ease of use to be an extremely important factor towards the success of the system, whereas for the late adopters perceived usefulness is the single most important factor. The research provides useful insights that can not only help the business managers to choose an appropriate business model but also enable the mobile phone manufacturers, bankers, software developers and government agencies device their own marketing, administrative and financial strategies for the future.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 78 citations exist upstream.

References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2019Diffusion of Innovations 1 1999Are Individual Differences Germane to the Acceptance of New Information Technologies?1971Diffusion of Innovations 1991Measuring Consumer Innovativeness 2011Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits 2007The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application 2008The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour

Cited by

2019Embracing the Smart-Home Revolution in Asia by the Elderly: An End-User Negative Perception Modeling 2022Should I Scan My Face? The Influence of Perceived Value and Trust on Chinese Users’ Intention to Use Facial Recognition Payment 2021Determinants of the Intention to Use Cross-Border Mobile Payments in Korea among Chinese Tourists: An Integrated Perspective of UTAUT2 with TTF and ITM 2020Developing a Research Model for Mobile Wallet Adoption and Usage

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.