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Cross-cultural styles of thinking and their influence on consumer behavior · Study

ReviewCross-cultural styles of thinking and their influence on consumer behavior

Alokparna Basu Monga2015

Review2015

Cross-cultural styles of thinking and their influence on consumer behavior

Alokparna Basu Monga · Jerome D. Williams

20 citations·0/0 files stored·Current Opinion in Psychology

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Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Consumer Behavior and Market Dynamics

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References

1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1981Culture's Consequences: International Differences in Work-Related Values 1983Culture's Consequences: International Differences in Work-Related Values.2001Culture and systems of thought: Holistic versus analytic cognition.1999Culture, dialectics, and reasoning about contradiction.2001Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

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Details

Year2015

Typereview

Published2015-12-16

VenueCurrent Opinion in Psychology

ISSN-L2352-250X

Languageen

Citations20

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.copsyc.2015.12.003

openalex_workW2203695409

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