Integration of Social Media in Recruitment: A Delphi Study

Bernard Fallery · Florence Rodhain

36 citations0/0 files storedEmerald Group Publishing Limited eBooks

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Employer Branding and e-HRM Digital Marketing and Social Media AI and HR Technologies

Abstract

Abstract Purpose The development of social media provides new opportunities for recruitment and raises various questions. This chapter aims to clarify areas of agreement and disagreement regarding the integration of social media in recruitment strategies. Methodology/approach A Delphi study was conducted among a panel of 34 French experts composed of 26 practitioners and 8 academics. Findings Three quantitative results and five qualitative results are presented. Social media appear as an opportunity to raise the strategic role of HR professionals through employer branding strategy, internal skills development, and a greater involvement of managers within the sourcing process. Practical implications This study points out several barriers and limits regarding the integration of social media in recruitment strategies and encourage HR professionals to take up the challenge. Multiple recommendations are addressed to HR professionals. Originality/value of chapter This chapter is based on an innovative application of the Delphi method. Moreover, it offers a more comprehensive and critical look on the integration of social media in recruitment strategies.

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1991Firm Resources and Sustained Competitive Advantage 1973The Strength of Weak Ties 1984A resource‐based view of the firm 2009Users of the world, unite! The challenges and opportunities of Social Media 1963An Experimental Application of the DELPHI Method to the Use of Experts 2004The Delphi method as a research tool: an example, design considerations and applications 2001Human resources and the resource based view of the firm 1999The Delphi technique as a forecasting tool: issues and analysis

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2020Social media recruitment: the role of credibility and satisfaction 2020Recruitment methods, recruitment outcomes and information credibility and sufficiency

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