Toward a Systems Theory of Public Relations

Vincent Hazleton

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Public Relations and Crisis Communication Media Studies and Communication Communication Studies and Media

Abstract

The development of theory is largely dependent upon the conceptual development of constructs that adequately reflect the richness and complexity of PR practice (Hazleton & Botan, 1989). The PR Process Model attempts to identify a comprehensive domain of constructs useful for studying PR from a systems theory perspective. Even though the constructs presented here may not be explicitly formulated in the daily life of the organization, they may retrospectively be reconstructed through the analysis of PR behavior and are therefore useful for research and theory building. In addition, through the use of other systems theory constructs, this essay begins to articulate functional relationships among constructs which constitute a theoretic framework for the model. Specific relationships identified in this essay are presented below.

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References

1987Handbook of Organizational Communication: An Interdisciplinary Perspective 1964On the Concept of Organizational Goal 1978Strategies for Planned Change.1989Information campaigns : balancing social values and social change 2017Public Relations Theory 1987The information environments of organizations.1992Public relations research annual 1987Public relations: A theoretical and practical response

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