Symbolic Resources Processes in the Development and Use of Symbolic Resources

Abstract

Most scholars will agree that the coneept of Image, as it applies to Public Relations, is imprecise and vague. It is vague in the sense that, like definitions of public relations, there are many different definitions of image which reflect different theoretical orientations. A number of authors in this volume seek to articulate varying viewpoints on which approach shows more promise for public relations.

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