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ArticleHow manufacturers value purchase offerings

Richard E. Plank2002

Article2002

How manufacturers value purchase offerings

Richard E. Plank · Bruce G. Ferrin

36 citations·0/0 files stored·Industrial Marketing Management

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Quality and Supply Management Customer Service Quality and Loyalty Value Engineering and Management

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References

1995The Discipline of Market Leaders 1992Customer Value Assessment in Business Markets:2000Business Marketing Comes of Age: A Comprehensive Review of the Literature 1996Activity-based cost management: making it work: a manager's guide to implementing and sustaining an effective ABC system 2015Competitive Advantage 1999Business Market Management:1999Target Costing as a Strategic Tool

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2013Choice of subcontractor in markets with asymmetric information: reputation and price effects 2018Personal selling and the purchasing function: where do we go from here?2022Rethinking customer-perceived value in business markets from an organizational perspective 2015The six pricing myths that kill profits 2020Evaluation of salespeople by the purchasing function: implications for the evolving role of salespeople 2008Total cost of ownership and customer value in business markets

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2004Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industriesarticle · 2 shared references 2005Understanding Customer Value in Business-to-Business Relationshipsarticle · 2 shared references 2006Unpicking the meaning of value in key account managementarticle · 2 shared references 2015Examining the application of behavioral price research in business-to-business marketsarticle · 2 shared references 1998Quasi‐rational Organizational Responses: Functional and Cognitive Sources of Strategic Simplicityarticle · 2 shared references 2007Business-to-Business Marketing Textbooks: A Comparative Reviewother · 2 shared references

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Year2002

Typearticle

Published2002-08-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations36

Files0 public / 0

ShelfQuality and Supply Management

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doi10.1016/s0019-8501(01)00161-4

openalex_workW2207220799

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