Q and you: The application of Q methodology in recreation research

Abstract

Researchers have used various qualitative and quantitative methods to deal with subjectivity in studying people's recreation experiences. Q methodology has been the most effective approach for analyzing both qualitative and quantitative aspects of experience, including attitudes or perceptions. The method is composed of two main components--Q sorting and Q factor analysis--and allows for the simultaneous study of objective and subjective issues. This paper describes Q methods and terminology, past uses of Q in various fields of research, and the pros and cons of applying Q in research on recreation experiences.

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