Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry

8 references·14 citing·43 second hop

FromToDepth

this work references cited by second hop

References

2007Research Methods in Education23,897 cited
1994Competing for the Future5,759 cited
2002Research Methods in Education5,114 cited
2006Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market2,229 cited
2005A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures1,645 cited
1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice841 cited
2011A neural predictor of cultural popularity296 cited
2007The Seven Deadly Sins139 cited

Cited by

2017Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements82 cited
2016Measuring Neural Responses to Apparel Product Attractiveness55 cited
2022The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness47 cited
2024Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda29 cited
2020Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach22 cited
2022Neurociencia y comportamiento del consumidor

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

16 cited

2023The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study12 cited

2024NEUROMARKETING Y MODA: UNA REVISIÓN SISTEMÁTICA SOBRE SUS IMPLICACIONES SENSORIALES12 cited

2023Neuroscience for a new concept of decision-making style11 cited

2022The Power of Neuromarketing: Taking Luxury Fashion Marketing in Southeast Asia Markets to a Whole New Level10 cited

2020Is consumer neural response to visual merchandising types different depending on their fashion involvement?7 cited

2020An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing6 cited

2018US consumer reactions to China's Shuanghui acquisition of Smithfield Foods and its neural basis6 cited

2022Consumer Decision Neuroscience2 cited