Studying the global from within the local

Jan Servaes

13 citations0/0 files storedCommunication Research and Practice

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Media and Communication Studies Media Studies and Communication Communication Studies and Media

Abstract

Global Communication Research should be (1) concerned about the transformation of society (hence: normative), (2) human-centered (hence: not driven by technological determinism), (3) truly global, and (4) focused on content and (human) rights. Therefore, (5) more participatory and qualitative communication research, (6) and monitoring and evaluation from the perspective of social relevance are needed.

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References

1994Imagined Communities: Reflections on the Origin and Spread of Nationalism 1993Modernity and Self-Identity: Self and Society in the Late Modern Age.2000Global Transformations: Politics, Economics and Culture 1996The media and modernity: a social theory of the media 1994Ethnicity and Nationalism: Anthropological Perspectives 2000Grassroots Globalization and the Research Imagination 1980The Capitalist World-Economy.1991Culture, Globalization and the World-System

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2020Global Communication Is the Vehicle for Language Expansion

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