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Hard Sell, Soft Sell: Men Read Viagra Ads
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Hard Sell, Soft Sell: Men Read Viagra Ads (2003)Hard Sell, Soft Sell: Men Read Viagra AdsThe Mediatization of Consumption (2002)The Mediatization of Consumpt…Sexual behaviour and its medicalisation: in sickness and in health (2002)Sexual behaviour and its medi…`Hard Science': Gendered Constructions of Sexual Dysfunction in the `Viagra Age' (2002)`Hard Science': Gendered Cons…Fixing broken masculinity: Viagra asa technology for the production of gender and sexuality (2001)Fixing broken masculinity: Vi…Ad worlds: brands, media, audiences (1999)Ad worlds: brands, media, aud…Medicalisation by Whom? Accounts of Menstruation Conveyed by Young Women and Medical Experts in Medical Advisory Columns (1998)Medicalisation by Whom? Accou…A Model of Product Discourse: Linking Consumer Practice to Cultural Texts (1998)A Model of Product Discourse:…Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media (1997)Why Media Matter: Toward a Ri…Buy This Book: Studies in Advertising and Consumption (1997)Buy This Book: Studies in Adv…Advertising and popular culture (1996)Advertising and popular cultu…Interpreting Films (1992)Interpreting FilmsUnderstanding media coverage of sex: A practical discussion paper for sexologists and journalists (2006)Understanding media coverage …Sexual Behavior in the Human Male (1948)Sexual Behavior in the Human Female (1954)The History of Sexuality, Volume 1: An Introduction. (1979)Who reports absence of sexual attraction in Britain? Evidence from national probability surveys (2013)‘Comfortable in my own skin’: A new form of sexual freedom for ageing baby boomers (2014)Challenging Psychiatric Classification: Healthy Autistic Diversity and the Neurodiversity Movement (2019)The Social Construction of Reality (1967)Framing Meaning Perceptions with Music: The Case of Teaser Ads (2001)The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999 (2002)Completing the Practice Turn in Strategy Research (2006)Distinction: A Social Critique of the Judgement of Taste* (2018)Advances in Consumer Research (2025)Discipline and Punish: The Birth of the Prison (1978)Discipline and Punish: The Birth of the Prison. (1978)Sex and the Senior Woman: Pleasure and Danger in the Viagra Era (2004)Bud-Sex (2016)The Importance of Sex and the Meaning of Sex and Sexual Pleasure for Men Aged 60 and Older Who Engage in Heterosexual Relationships: Findings from a Qualitative Interview Study (2017)Masculinities (2020)The Woman in the Body: A Cultural Analysis of Reproduction (1988)Understanding women's sleep management: beyond medicalization‐healthicization? (2003)‘Dear Girlfriend...’: Constructions of Sexual Health Problems and Sexual Identities in Letters to a Teenage Magazine (2005)Qualitative methods for health research (2009)Basics of Qualitative Research (1992)A Multivariate Analysis of Web Usage (1999)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour (2020)The Birth of the Clinic: An Archaeology of Medical Perception. (1974)The Social Construction of Technological Systems (1989)Is the Functional ‘Normal’? Aging, Sexuality and the Bio-marking of Successful Living (2004)Heterosexuality and 'the Labour of Love': A Contribution to Recent Debates on Female Sexual Dysfunction (2007)Messengers of Sex: Hormones, Biomedicine and Feminism (2007)Modernity and Self-Identity (2023)The Presentation of Self in Everyday Life. (1956)Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)The Mediatization of Society (2008)Mediatization of Politics: Towards a Theoretical Framework (2014)The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising (2000)EXPLORING THE ORIGINS AND INFORMATION PROCESSING DIFFERENCES BETWEEN MEN AND WOMEN: IMPLICATIONS FOR ADVERTISERS (2010)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)Mirrors of Masculinity: Representation and Identity in Advertising Images (2004)Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity during Rapid Social Change (2004)Vigilante Marketing and Consumer-Created Communications (2007)Invisibility, homophobia and heterosexism: Lesbians, gays and the media (1993)I Have Seen the Future and It Is Not Here Yet …; or, On Being Ambitious for Audience Research (2006)RELOCATING AMERICAN FILM HISTORY (2006)
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References

  • 1997Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media356 cited
  • 1992Interpreting Films340 cited
  • 1996Advertising and popular culture223 cited
  • 2002The Mediatization of Consumption182 cited
  • 1997Buy This Book: Studies in Advertising and Consumption169 cited
  • 2001Fixing broken masculinity: Viagra asa technology for the production of gender and sexuality109 cited
  • 2002`Hard Science': Gendered Constructions of Sexual Dysfunction in the `Viagra Age'104 cited
  • 2002Sexual behaviour and its medicalisation: in sickness and in health100 cited
  • 1998A Model of Product Discourse: Linking Consumer Practice to Cultural Texts84 cited
  • 1998Medicalisation by Whom? Accounts of Menstruation Conveyed by Young Women and Medical Experts in Medical Advisory Columns49 cited
  • 1999Ad worlds: brands, media, audiences30 cited

Cited by

  • 2006Understanding media coverage of sex: A practical discussion paper for sexologists and journalists7 cited

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