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THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT

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References

2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
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2011The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.269 cited
2010In Search of a Green Product Definition104 cited
2011The Impact of Media Exposure on Intention to Purchase Green Electronic Products amongst Lecturers52 cited
2011Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis39 cited

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2024Mediating role of attitude in green purchase intention for solar power plants: A green marketing analysis8 cited

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