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Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
16 references·4 citing·38 second hop
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References

  • 1981Biases in Dynamic Models with Fixed Effects8,724 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 1999Do Better Schools Matter? Parental Valuation of Elementary Education1,698 cited
  • 2010Minimum Wage Effects Across State Borders: Estimates Using Contiguous Counties1,209 cited
  • 2007A Unified Framework for Measuring Preferences for Schools and Neighborhoods1,007 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1998The Effect of State Policies on the Location of Manufacturing: Evidence from State Borders857 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 2005The economic analysis of advertising677 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 2008Limited Information and Advertising in the U.S. Personal Computer Industry382 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 2007Minimum Wage Effects Across State Borders: Estimates Using Contiguous Counties289 cited
  • 2007A Unified Framework for Measuring Preferences for Schools and Neighborhoods280 cited

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  • 2004Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions245 cited
  • Cited by

    • 2017The impact of advertising along the conversion funnel38 cited
    • 2014Advertising Spillovers: Field-Experiment Evidence and Implications for Returns from Advertising18 cited
    • 2020The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic17 cited
    • 2022Random Network Consideration: Theory and Experiment1 cited