Political Comedy Shows and Knowledge About Primary Campaigns: The Moderating Effects of Age and Education

Xiaoxia Cao

111 citations0/0 files storedMass Communication & Society

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Humor Studies and Applications Media Studies and Communication Media Influence and Politics

Abstract

Humorous coverage of political objects (e.g., political figures, issues, and events) is one of the central themes of political comedy shows (e.g., Saturday Night Live and The Daily Show with Jon Stewart). This is particularly true during presidential campaigns. Many people, particularly young people, claim to watch such programs regularly. This study examined the relationship between exposure to political comedy shows and political knowledge during the 2000 and 2004 primary campaigns. The results indicated that age and education had modest interactive effects with such exposure on campaign knowledge.

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1958An Economic Theory of Democracy.1997What Americans Know about Politics and Why It Matters 1975The uses of mass communications : current perspectives on gratifications research 1992The Reasoning Voter: Communication and Persuasion in Presidential Campaigns.1993The Reasoning Voter: Communication and Persuasion in Presidential Campaigns 2005The Daily Show: Discursive Integration and the Reinvention of Political Journalism 2003Soft News and Political Knowledge: Evidence of Absence or Absence of Evidence?2003Any Good News in Soft News? The Impact of Soft News Preference on Political Knowledge

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