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PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP INTENSI PEMBELIAN
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PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP INTENSI PEMBELIAN (2014)PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE D…Does image of country‐of‐origin matter to brand equity? (2007)Does image of country‐of‐orig…Structural Equation Modeling Dalam Penelitian Manajemen: Aplikasi Model-Model Rumit Dalam Penelitian untuk Tesis Magister dan Disertasi Doktor (2006)Structural Equation Modeling …Consumer knowledge and use of country‐of‐origin information at the point of purchase (2004)Consumer knowledge and use of…Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran (2003)Perilaku konsumen: konsep dan…Brand management : a theoretical and practical approach (2003)Brand management : a theoreti…Behavioral Intentions in Satisfaction Research Revisited (2003)Behavioral Intentions in Sati…Perilaku Konsumen Jilid 1 (2002)Perilaku Konsumen Jilid 1Panduan riset perilaku konsumen (2002)Panduan riset perilaku konsum…Treating the Nation as a Brand: Some Neglected Issues (2000)Treating the Nation as a Bran…Manajemen pemasaran: analisa perilaku konsumen (2000)Manajemen pemasaran: analisa …A Revision and Empirical Test of the Extended Price-Perceived Quality Model (1999)A Revision and Empirical Test…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Facets of Country of Origin Image: An Empirical Assessment (1994)Facets of Country of Origin I…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa (2021)Pengaruh Kualitas Pelayanan, …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)The nature and measurement of meaning. (1952)Country-of-Origin Effects on Product Evaluations (1982)Country Image: Halo or Summary Construct? (1989)A Meta-Analysis of Country-of-Origin Effects (1995)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A review and meta-analysis of country-of-origin research (1999)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
  • 2002Panduan riset perilaku konsumen684 cited
  • 2003Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran643 cited
  • 2007Does image of country‐of‐origin matter to brand equity?538 cited
  • 1994Facets of Country of Origin Image: An Empirical Assessment371 cited
  • 2000Treating the Nation as a Brand: Some Neglected Issues308 cited
  • 2000Manajemen pemasaran: analisa perilaku konsumen301 cited
  • 2004Consumer knowledge and use of country‐of‐origin information at the point of purchase170 cited
  • 2003Brand management : a theoretical and practical approach158 cited
  • 2002Perilaku Konsumen Jilid 1113 cited
  • 2006Structural Equation Modeling Dalam Penelitian Manajemen: Aplikasi Model-Model Rumit Dalam Penelitian untuk Tesis Magister dan Disertasi Doktor98 cited
  • 2003

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Behavioral Intentions in Satisfaction Research Revisited
88 cited
  • 1999A Revision and Empirical Test of the Extended Price-Perceived Quality Model86 cited
  • Cited by

    • 2021Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa17 cited