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El aroma al evaluar el involucramiento del consumidor con un producto y su percepcion de calidad
16 references·1 citing·50 second hop
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References

  • 1978Specification Tests in Econometrics18,788 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?883 cited
  • 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending729 cited
  • 2004Fashion clothing consumption: antecedents and consequences of fashion clothing involvement617 cited
  • 2012What is Quality? An Integrative Framework of Processes and States525 cited
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  • 2004It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting382 cited
  • 2000The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands297 cited
  • 1999Scents in the marketplace: explaining a fraction of olfaction296 cited
  • 2009Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

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292 cited
  • 2006Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?260 cited
  • 2003Does it Make Sense to Use Scents to Enhance Brand Memory?253 cited
  • Cited by

    • 2020El olfato en el marketing sensorial: estudio de caso de Zara Home8 cited