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Good native advertising isn’t a secret · Study

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ArticleGood native advertising isn’t a secret

Colin Campbell2015

Article2015

Good native advertising isn’t a secret

Colin Campbell · Lawrence J. Marks

160 citations·0/0 files stored·Business Horizons

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

2014Social media research: Theories, constructs, and conceptual frameworks 2012Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010 2001On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats 2013A proposed procedure for construct definition in marketing 2013It's a secret: Marketing value and the denial of availability

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2019Getting more likes: the impact of narrative person and brand image on customer–brand interactions 2021Sponsored Content in Spanish Media: Strategies, Transparency, and Ethical Concerns 2019The Role Performance of Native Advertising in Legacy and Digital-Only News Media

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Details

Year2015

Typearticle

Published2015-07-22

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations160

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.bushor.2015.06.003

openalex_workW2220084862

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