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Research and Development Can Be Controlled
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Research and Development Can Be Controlled (1964)Research and Development Can Be ControlledDevelopment of a Design Audit Tool for SMEs* (2007)Development of a Design Audit…Determinants of product innovation in speciality chemical companies (1993)Determinants of product innov…Management Control of Marketing Research (1969)Management Control of Marketi…An Assessment of the Scientific Merits of Action Research (1978)The Balanced Scorecard (1998)Assessing Organizational Capabilities: Reviewing and Guiding the Development of Maturity Grids (2011)Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability (2013)Product Innovation Processes in Small Firms: Combining Entrepreneurial Effectuation and Managerial Causation (2013)PRODUCT DESIGN AND DEVELOPMENT (2018)The Dimensions of Industrial New Product Success and Failure (1979)New Products: What Separates Winners from Losers? (1987)Stage-gate systems: A new tool for managing new products (1990)Innovativeness: Its antecedents and impact on business performance (2004)Some views on determinants of innovative outcomes of South African firms : an exploratory analysis using firm-level data (2006)A Survey of Marketing Research (1964)Paul E. Green and Donald S. Tull: Research for Marketing Decisions . Prentice-Hall, Inc., Englewood Cliffs, N. ,J. 1966. (1967)Research for Marketing Decisions (1989)
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  • 2007Development of a Design Audit Tool for SMEs*174 cited
  • 1993Determinants of product innovation in speciality chemical companies24 cited
  • 1969Management Control of Marketing Research9 cited

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