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How to Profit From a Better ¿Virtual Customer Environment¿
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How to Profit From a Better ¿Virtual Customer Environment¿ (2008)How to Profit From a Better ¿Virtual Cust…How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021)How social media influencers …The influence of identity-driven customer engagement on purchase intention (2019)The influence of identity-dri…Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality (2019)Consumers’ value co-creation …Social media and innovation: A systematic literature review and future research directions (2018)Social media and innovation: …Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)Co-creation: A Key Link Betwe…Customer experience management in hospitality (2017)Customer experience managemen…The Psychological Mechanism of Brand Co-creation Engagement (2016)The Psychological Mechanism o…The impacts of technological environments and co-creation experiences on customer participation (2015)The impacts of technological …Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework (2015)Exploring the Implications of…Foundations of Social Media Marketing (2014)Foundations of Social Media M…Why aren’t organizations adopting virtual worlds? (2013)Why aren’t organizations adop…The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities (2012)The dark and the bright side …“Five Co‐s” in innovating: a practice‐based view (2012)“Five Co‐s” in innovating: a …Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions (2011)Why co‐creation experience ma…Users as service innovators: The case of banking services (2011)Users as service innovators: …Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Potential of the social media…Self-efficacy: Toward a unifying theory of behavioral change. 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  • 2015Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework639 cited
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  • 2012The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities343 cited
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  • 2014Foundations of Social Media Marketing316 cited
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  • 2016The Psychological Mechanism of Brand Co-creation Engagement274 cited
  • 2019The influence of identity-driven customer engagement on purchase intention260 cited
  • 2012“Five Co‐s” in innovating: a practice‐based view255 cited
  • 2019Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality245 cited

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  • 2021How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value234 cited
  • 2015The impacts of technological environments and co-creation experiences on customer participation222 cited
  • 2013Why aren’t organizations adopting virtual worlds?179 cited