Teaching Marketing Ethics in the 21 st Century

Abstract

Concerns are constantly raised about marketing's negative effects on cultural values. Society demands that businesses and marketers, in particular, be more ethically responsible. What have marketing educators done to contribute to improving the ethical character of future marketers and prepare them to make better ethical decisions? This pilot study reviews how marketing educators have approached the teaching of marketing ethics primarily from a pedagogical perspective and explores the views of prominent marketing ethics educators concerning how we should approach the teaching of marketing ethics in the 21st century, and suggestions are offered based upon the findings of this study.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 39 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.