A gap analysis of teaching marketing ethics: Desired versus current state

Pallab Paul

15 citations0/0 files storedJournal of Education for Business

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Management and Marketing Education Ethics in Business and Education Academic integrity and plagiarism

Abstract

There is a consensus among marketing educators, scholars, and practitioners that business ethics, in particular, and marketing ethics must be a vital part of a marketing student’s education. However, a survey of the best business schools in the United States reveals that most of them do not offer a stand-alone business ethics course, let alone a marketing ethics course. The author provides a gap analysis of the desired versus current state of marketing ethics education. Recommendations on how to bridge these gaps are provided.

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1969Broadening the Concept of Marketing 2008A Meta-Analytic Investigation of Business Ethics Instruction 2006Designing and Delivering Business Ethics Teaching and Learning 2009Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends 1999Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature 1995Ethics of business students: Some marketing perspectives 2011The Service-Dominant Logic of Marketing and Marketing Ethics 1997Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions

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