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A gap analysis of teaching marketing ethics: Desired versus current state
16 references·4 citing·53 second hop
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References

  • 1969Broadening the Concept of Marketing1,762 cited
  • 2008A Meta-Analytic Investigation of Business Ethics Instruction279 cited
  • 2006Designing and Delivering Business Ethics Teaching and Learning207 cited
  • 2009Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends190 cited
  • 1999Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature124 cited
  • 1995Ethics of business students: Some marketing perspectives116 cited
  • 2011The Service-Dominant Logic of Marketing and Marketing Ethics115 cited
  • 1997Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions96 cited
  • 2002Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies90 cited
  • 2004Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice86 cited
  • 2004Important Factors Underlying Ethical Intentions of Students: Implications for Marketing Education78 cited
  • 2006The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States77 cited
  • 2016Teaching Ethics in Business Schools: A Conversation on Disciplinary Differences, Academic Provincialism, and the Case for Integrated Pedagogy74 cited
  • 2017Exploring Practitioners’ Meaning of “Ethics,” “Compliance,” and “Corporate Social Responsibility” Practices: A Communities of Practice Perspective

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63 cited
  • 1991Marketing ethics and education: Some empirical findings52 cited
  • 2001Teaching Marketing Ethics in the 21 st Century39 cited
  • Cited by

    • 2021Journal of Marketing Education : A Retrospective Overview Between 1979 and 201913 cited
    • 2020Service Providers’ Decision to Use Ethics Committees and Consultation in Complex Services12 cited
    • 2024Navigating the Nexus: Teaching Marketing Ethics, Social Responsibility, and Sustainability9 cited
    • 2024A Transformative Orientation Model for Encouraging Responsible Marketing Actions8 cited