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The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers
16 references·1 citing·47 second hop
The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers (2015)The Freemium Effect: Why Consumers Percei…Digital Business Strategy: Toward a Next Generation of Insights (2013)Digital Business Strategy: To…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…The affect heuristic in judgments of risks and benefits (2000)The affect heuristic in judgm…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…A Theory of Fairness, Competition, and Cooperation (1999)A Theory of Fairness, Competi…The Psychology of Attitudes (1997)The Psychology of AttitudesA power primer. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1992A power primer.42,571 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1999A Theory of Fairness, Competition, and Cooperation11,191 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2013Digital Business Strategy: Toward a Next Generation of Insights4,375 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 2000The affect heuristic in judgments of risks and benefits

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2,870 cited
  • 1971The Theory of Buyer Behavior2,797 cited
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    • 2016Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence11 cited