SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing myopia. 1960. · Study

WorkMarketing myopia. 1960.

Theodore Levitt2004

Work2004

Marketing myopia. 1960.

Theodore Levitt

39 citations·0/0 files stored·PubMed

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Business Strategies and Innovation Healthcare, Law, Governance, and Management Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 39 citations exist upstream.

Cited by

2017The Risk Implications of Mergers and Acquisitions with Information Technology Firms 2014University Presses in the Twenty-first Century: The Potential Impact of Big Data and Predictive Analytics on Scholarly Book Marketing 2015Academic Libraries and the Economics of Scholarly Publishing in the Twenty-First Century: Portfolio Theory, Product Differentiation, Economic Rent, Perfect Price Discrimination, and the Cost of Prestige 2019Users' Involvement in Value Co‐Creation: The More the Better?

Details

Year2004

Typeother

Published2004-08-04

VenuePubMed

Languageen

Citations39

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW2234801767

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.