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Marketing myopia. 1960.
0 references·4 citing·17 second hop
Marketing myopia. 1960. (2004)Marketing myopia. 1960.Users' Involvement in Value Co‐Creation: The More the Better? (2019)Users' Involvement in Value C…The Risk Implications of Mergers and Acquisitions with Information Technology Firms (2017)The Risk Implications of Merg…Academic Libraries and the Economics of Scholarly Publishing in the Twenty-First Century: Portfolio Theory, Product Differentiation, Economic Rent, Perfect Price Discrimination, and the Cost of Prestige (2015)Academic Libraries and the Ec…University Presses in the Twenty-first Century: The Potential Impact of Big Data and Predictive Analytics on Scholarly Book Marketing (2014)University Presses in the Twe…The five competitive forces that shape strategy. (2008)Computational Social Science (2009)Big data: The next frontier for innovation, competition, and productivity (2011)The book: production and participation (2016)The Price of University Press Books, 2012–14 (2016)Towards a dynamic theory of strategy (1991)Fault lines: how hidden fractures still threaten the world economy (2010)Article Processing Charges Threaten Academic Libraries: A Librarian's Opinion (2018)The Economics of Scientific Publishing (2023)Limited-dependent and qualitative variables in econometrics (1983)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Testing for unit roots in heterogeneous panels (2003)Attention-grabbing IPOs in early stages for IT firms: An empirical analysis of post-IPO performance (2019)Board Interlocks with Information Technology Firms and Innovation Outcomes: A Resource Dependence Perspective (2024)An Evolutionary Theory of Economic Change (1983)Exploration and Exploitation in Organizational Learning (1991)Evolving to a New Dominant Logic for Marketing (2003)
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  • 2017The Risk Implications of Mergers and Acquisitions with Information Technology Firms25 cited
  • 2014University Presses in the Twenty-first Century: The Potential Impact of Big Data and Predictive Analytics on Scholarly Book Marketing18 cited
  • 2015Academic Libraries and the Economics of Scholarly Publishing in the Twenty-First Century: Portfolio Theory, Product Differentiation, Economic Rent, Perfect Price Discrimination, and the Cost of Prestige16 cited
  • 2019Users' Involvement in Value Co‐Creation: The More the Better?10 cited

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