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Multisensory interaction in product choice: Grasping a product affects choice of other seen products
16 references·16 citing·44 second hopsampled
Multisensory interaction in product choice: Grasping a product affects choice of other seen products (2016)Multisensory interaction in product choic…The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation (2012)The “Visual Depiction Effect”…In search of a surrogate for touch: The effect of haptic imagery on perceived ownership (2012)In search of a surrogate for …Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect (2011)Psychological ownership and a…Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010)Feminine to smell but masculi…The Effect of Mere Touch on Perceived Ownership (2009)The Effect of Mere Touch on P…Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation (2008)Of Frog Wines and Frowning Wa…Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues (2008)Does Touch Affect Taste? The …The influence of tactile input on the evaluation of retail product offerings (2007)The influence of tactile inpu…Optimal integration of shape information from vision and touch (2007)Optimal integration of shape …Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias (2006)Interaction of Senses: The Ef…The combination of vision and touch depends on spatial proximity (2005)The combination of vision and…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …To have and to Hold: The Influence of Haptic Information on Product Judgments (2003)To have and to Hold: The Infl…Humans integrate visual and haptic information in a statistically optimal fashion (2002)Humans integrate visual and h…Convergence of Visual and Tactile Shape Processing in the Human Lateral Occipital Complex (2002)Convergence of Visual and Tac…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention (2024)Seeing as Feeling? The Impact…Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda (2024)Four Decades of Sensory Marke…How multisensory perception promotes purchase intent in the context of clothing e-customisation (2022)How multisensory perception p…Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators (2022)Does product touch affect con…New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention (2021)New insights into ‘technologi…Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles (2021)Getting a Handle on Sales: Sh…Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing (2020)Exploratory Shopping: Attenti…Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions (2020)Do fast fashion consumers pre…The Vitality of Price Comparison and Product Display for Assortment Satisfaction (2019)The Vitality of Price Compari…Online shopping environments and consumer’s Need for Touch (2019)Online shopping environments …Making sense of customer service experiences: a text mining review (2019)Making sense of customer serv…Haptic information processing and need for touch in product evaluation (2019)Haptic information processing…Does more sense make sense? An empirical test of high and low interactive retail technology (2019)Does more sense make sense? A…Shedding light on the use of single and multisensory cues and their effect on consumer behaviours (2018)Shedding light on the use of …Sensory Marketing from the Perspective of a Support Tool for Building Brand Value (2018)Sensory Marketing from the Pe…Seeing through touch: a conceptual framework of visual-tactile interplay (2018)Seeing through touch: a conce…The need for cognition. (1982)How do self-attributed and implicit motives differ? (1989)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Multisensory design: Reaching out to touch the consumer (2011)Sensory Aspects of Package Design (2017)Toward a positive theory of consumer choice (1980)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2015)The power of sensory marketing in advertising (2016)Feeling and thinking: Preferences need no inferences. (1980)Review of the theoretical underpinnings of loyalty programs (2011)Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing (2019)Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Merging the senses into a robust percept (2004)The Ventriloquist Effect Results from Near-Optimal Bimodal Integration (2004)Multisensory integration: current issues from the perspective of the single neuron (2008)The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2009)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)
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References

  • 2002Humans integrate visual and haptic information in a statistically optimal fashion4,840 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 2009The Effect of Mere Touch on Perceived Ownership820 cited
  • 2003To have and to Hold: The Influence of Haptic Information on Product Judgments618 cited
  • 2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation463 cited
  • 2002Convergence of Visual and Tactile Shape Processing in the Human Lateral Occipital Complex452 cited
  • 2011Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect417 cited
  • 2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues390 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
  • 2008Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation312 cited
  • 2007The influence of tactile input on the evaluation of retail product offerings301 cited
  • 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience299 cited
  • 2012In search of a surrogate for touch: The effect of haptic imagery on perceived ownership290 cited
  • 2007

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Optimal integration of shape information from vision and touch
264 cited
  • 2005The combination of vision and touch depends on spatial proximity186 cited
  • 2006Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias150 cited
  • Cited by

    • 2019Making sense of customer service experiences: a text mining review92 cited
    • 2020Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing53 cited
    • 2018Shedding light on the use of single and multisensory cues and their effect on consumer behaviours49 cited
    • 2019Online shopping environments and consumer’s Need for Touch49 cited
    • 2021New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention40 cited
    • 2019Haptic information processing and need for touch in product evaluation38 cited
    • 2024Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda36 cited
    • 2020Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions29 cited
    • 2019Does more sense make sense? An empirical test of high and low interactive retail technology28 cited
    • 2018Sensory Marketing from the Perspective of a Support Tool for Building Brand Value25 cited
    • 2018Seeing through touch: a conceptual framework of visual-tactile interplay24 cited
    • 2019The Vitality of Price Comparison and Product Display for Assortment Satisfaction22 cited
    • 2022How multisensory perception promotes purchase intent in the context of clothing e-customisation19 cited
    • 2021Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles13 cited
    • 2022Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators13 cited
    • 2024Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention13 cited