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Consumer Learning and Expertise
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(1982)Dimensions of Consumer Expertise (1987)Theory of Industrial Organization. (1989)Language Research in Marketing (2022)Powerlessness, variety-seeking, and the mediating role of need for autonomy (2022)You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes (2022)Multiple Attribute Decision Making: Methods and Applications (1981)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Cruise vacation experiences for Chinese families with young children (2022)Exploring cruise tourists' sentiment expression pattern from online reviews: An insight into market positioning (2023)Exploring the factors affecting cruise passengers’ perceptions of value for money expressed in online reviews (2024)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Exploring behavioral branding: managing convergence of brand attributes and vogue (2019)The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands (2020)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. 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  • 2019Variety‐Seeking and Perceived Expertise38 cited
  • 2015Cognitive and emotional processing of brand logo changes34 cited
  • 2017The construct of information systems use benefits: Theoretical explication of its underlying dimensions and the development of a measurement scale28 cited
  • 2016An Empirical Study of Malaysian Consumers’ Channel-switching Intention: Using theory of Planned Behaviour25 cited
  • 2020Evaluating and Categorizing Cruise Lines by ship attributes: A Comparison Between Cruisers and Experts19 cited
  • 2012Competitive information, trust, brand consideration and sales: Two field experiments17 cited
  • 2014A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands15 cited
  • 2013Patterns in consumption-based learning about brand quality for consumer packaged goods14 cited
  • 2014Creating value through user experience: a case study in the metals and engineering industry14 cited
  • 2022Consumers' love for technological gadgets is linked to personal growth9 cited
  • 2013Online Channel Integration9 cited
  • 2024Be careful of the sharp Edges! how and why circular versus angular shapes influence consumer adoption of new products6 cited
  • 2013In Advertising, a Double Negative Does Not Equal a Positive6 cited

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