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Museos, patrimonio y sociedad
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Museos, patrimonio y sociedad (1998)Museos, patrimonio y sociedadTwenty-five Years of Inspiration. The Intense Scent of Marketing in the «Guggenheim Effect» (2022)Twenty-five Years of Inspirat…Broadening the Concept of Marketing (1969)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Research in Arts Marketing: Evolution and Future Directions (2014)
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  • 2022Twenty-five Years of Inspiration. The Intense Scent of Marketing in the «Guggenheim Effect»1 cited

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