GLOBALIZATION AND CROSS CULTURAL PRODUCT DESIGN

Jan Carel Diehl · Henri Christiaans

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Cultural and Communication Design Research Design Education and Practice Cultural Differences and Values

Abstract

There is an emerging interest in the impact of cultural dimensions on the experience and interaction between people and products. Globalisation has led to a situation in which product design teams from one culture or context often have to develop a product which will be used in a (totally) other cultural environment. Globalisation also confronts companies to decide between ‘global’ or ‘local’ featured design of products. As a result it has become essential for the industrial design education and profession to take the context and culture of the end-users more serious and to look for consequences regarding industrial design. As a result cross-cultural product design has increased in value and interest within the research and education programmes of the faculty of Industrial Design Engineering at Delft University.

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