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Disclosing brand placement to young children

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References

1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
2000The Limited Capacity Model of Mediated Message Processing2,150 cited
1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses400 cited
2007The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests341 cited
2008An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing313 cited
2004Exploring children's choice: The reminder effect of product placement308 cited
2010Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content285 cited
1988Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach261 cited
2009Tailor-made single-item measures of doubly concrete constructs245 cited

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2012Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response234 cited

2014Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations197 cited

2011Mitigating the Effects of Advergames on Children179 cited

Cited by

2018How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog251 cited
2020Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship228 cited
2022What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies156 cited
2020Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence151 cited
2021Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment143 cited
2020#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations134 cited
2018Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses52 cited
2018The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements51 cited
2019Expanding the Agenda of Research on Product Placement: A Commercial Intertext48 cited
2017How brands appear in children's movies. A systematic content analysis of the past 25 Years47 cited
2019Children as Vulnerable Consumers in Online Environments41 cited
2019How much is “too much” for a brand to use an advergame with children?40 cited
2020Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude32 cited
2019Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement29 cited
2020Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union27 cited
2019Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children13 cited