Determinan Electronic Loyalty (e-Loyalty) Pada Website

Prapti Antarwiyati · Agus Lukman Nurhakim · Hadri Kusuma

10 citations0/0 files storedJurnal Akuntansi & Auditing Indonesia

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The purpose of this research was to investigate the factors influencing consumer’s loyalty toward e-commerce website. The samples were those who used and interacted to the website. We applied accidental sampling and the questionnaires were distributed manually and through on line. Returned and processed questionnaires were from 175 respondents. Ten of 14 hypotheses in our research were supported by the data. Those hypotheses are the relationship among the factors of perceived ease of use, perceived usefulness, trust, social presence, enjoyment and value, patronage intent and e- loyalty towards the website. Keywords: perceived ease of use, trust, social presence, enjoyment and value, consumer’s loyalty toward e-commerce website

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1990Flow: the psychology of optimal experience 2003Trust and TAM in Online Shopping: An Integrated Model1 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1994Customer Loyalty: Toward an Integrated Conceptual Framework 2000Structural Equation Modeling and Regression: Guidelines for Research Practice 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

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2018Pengaruh Promosi Berbasis Teknologi Informasi Terhadap Pengusaha Muda Universitas Klabat

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