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Strategic Marketing Management
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Strategic Marketing Management (2012)Strategic Marketing ManagementDynamic marketing capabilities view on creating market change (2018)Dynamic marketing capabilitie…Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market (2016)Brand marketing programs and …Personality and Consumer Behaviour: A Review (2015)Personality and Consumer Beha…Marketing theory and critical phenomenology (2011)Marketing theory and critical…Marketing Mix as Tools for Achieving Competitive Advantage in Nigerian Market Place: Multi-National and Indigenous Companies in Perspective (2011)Marketing Mix as Tools for Ac…Plaiting pricing into product categories and corporate objectives (2009)Plaiting pricing into product…Entrepreneurship and marketing: an exploratory study in Mauritius (2009)Entrepreneurship and marketin…Market creation: the epitome of entrepreneurial marketing practices (2008)Market creation: the epitome …Pricing construction work: a marketing viewpoint (2007)Pricing construction work: a …Strategic planning for water utilities in developing countries (2006)Strategic planning for water …Resource dependency and SME strategy: an empirical study (2005)Resource dependency and SME s…A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions (2005)A positioning strategy for a …Further Education Middle Managers (2004)Further Education Middle Mana…Market orientation and performance in the biotechnology industry: An exploratory empirical analysis (1998)Market orientation and perfor…Locational decision making in retailing: an exploratory framework for analysis (1995)Locational decision making in…THE ROLE OF THE BUYER IN UK MULTIPLE RETAILING (1992)THE ROLE OF THE BUYER IN UK M…The Social Construction of Reality (1967)Designing qualitative research (1989)Phenomenological research methods (1994)Ethical marketer and sustainability: Facing the challenges of overconsumption and the market (2020)A phenomenological exploration into sustainability in the foodservice industry in the MEA region (2021)Strategic Marketing Management (1996)Are the debates on water privatization missing the point? 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  • 2005A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions186 cited
  • 2018Dynamic marketing capabilities view on creating market change113 cited
  • 1998Market orientation and performance in the biotechnology industry: An exploratory empirical analysis113 cited
  • 2005Resource dependency and SME strategy: an empirical study88 cited
  • 2006Strategic planning for water utilities in developing countries65 cited
  • 2007Pricing construction work: a marketing viewpoint50 cited
  • 2008Market creation: the epitome of entrepreneurial marketing practices47 cited
  • 2004Further Education Middle Managers40 cited
  • 1995Locational decision making in retailing: an exploratory framework for analysis37 cited
  • 2011Marketing theory and critical phenomenology34 cited
  • 2016Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market34 cited
  • 2015Personality and Consumer Behaviour: A Review23 cited
  • 1992THE ROLE OF THE BUYER IN UK MULTIPLE RETAILING18 cited
  • 2009Entrepreneurship and marketing: an exploratory study in Mauritius16 cited

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  • 2009Plaiting pricing into product categories and corporate objectives13 cited
  • 2011Marketing Mix as Tools for Achieving Competitive Advantage in Nigerian Market Place: Multi-National and Indigenous Companies in Perspective12 cited