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Crossmedia-Werbung und ihre Wirkung · Study

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ChapterCrossmedia-Werbung und ihre Wirkung

Wolfgang Schweiger2015

Chapter2015

Crossmedia-Werbung und ihre Wirkung

Wolfgang Schweiger

8 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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1968Attitudinal effects of mere exposure.1983Human Inference: Strategies and Shortcomings of Social Judgment.2013Imagery and Verbal Processes 1974Advertising as Information 1972Imagery and Verbal Processes 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.1981Human Inference: Strategies and Shortcomings of Social Judgment.2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Year2015

Typechapter

Published2015-09-14

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-531-18916-1_14

openalex_workW2257565899

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