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Crossmedia-Werbung und ihre Wirkung
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Crossmedia-Werbung und ihre Wirkung (2015)Crossmedia-Werbung und ihre WirkungImagery and Verbal Processes (2013)Imagery and Verbal ProcessesThe Elaboration Likelihood Model (2012)The Elaboration Likelihood Mo…Media multitasking and the effectiveness of combining online and radio advertising (2011)Media multitasking and the ef…From Silos to Synergy (2011)From Silos to SynergyOpening the black box: Understanding cross-media effects (2010)Opening the black box: Unders…Theorien der Mediennutzung (2007)Theorien der MediennutzungA Pilot Study Testing Aspects of the Integrated Marketing Communications Concept (2005)A Pilot Study Testing Aspects…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…How and Why People Watch TV: Implications for the Future of Interactive Television (1995)How and Why People Watch TV: …Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Human Inference: Strategies a…Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980. (1982)Book Review Nisbett, R. , & R…The Multiple Source Effect in Persuasion (1981)The Multiple Source Effect in…Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Human Inference: Strategies a…Advertising as Information (1974)Advertising as InformationImagery and Verbal Processes (1972)Imagery and Verbal ProcessesAttitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Experiencing Narrative Worlds (1993)Copywriters' Implicit Theories of Communication: An Exploration (1995)Income and Expenditure in the Tourism Industry: Time Series Evidence from Cyprus (2006)User goals in social virtual worlds: A means-end chain approach (2009)What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry (2020)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)The Framing of Decisions and the Psychology of Choice (1981)Illusion and well-being: A social psychological perspective on mental health. (1988)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Emotional processing of fear: Exposure to corrective information. (1986)The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory (1986)Confirmation, disconfirmation, and information in hypothesis testing. (1987)Better Stories and Better Constructs: The Case for Rigor and Comparative Logic (1991)Gender schema theory: A cognitive account of sex typing. (1981)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)International Norm Dynamics and Political Change (1998)Dual coding theory and education (1991)Multiple resources and performance prediction (2002)Concreteness ratings for 40 thousand generally known English word lemmas (2013)Not All Fun and Games: Viral Marketing for Utilitarian Products (2013)A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020)Effective influencer marketing: A social identity perspective (2022)
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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
  • 2013Imagery and Verbal Processes4,142 cited
  • 1974Advertising as Information3,430 cited
  • 1972Imagery and Verbal Processes3,246 cited
  • 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
  • 1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 2012The Elaboration Likelihood Model323 cited
  • 1995How and Why People Watch TV: Implications for the Future of Interactive Television221 cited
  • 1981The Multiple Source Effect in Persuasion121 cited
  • 2011Media multitasking and the effectiveness of combining online and radio advertising107 cited
  • 2010Opening the black box: Understanding cross-media effects103 cited
  • 2007Theorien der Mediennutzung83 cited
  • 2011From Silos to Synergy82 cited
  • 2005

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A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept
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