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How advertising literacy training affect children's responses to television commercials versus advergames

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References

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336 cited

2008An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing313 cited

2010Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content285 cited

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2018How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog251 cited
2017Advertising targeting young children: an overview of 10 years of research (2006–2016)123 cited
2021The Gamification of Branded Content: A Meta-Analysis of Advergame Effects86 cited
2022Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)54 cited
2018The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising50 cited
2017Transferring game attitudes to the brand: persuasion from age 6 to 1450 cited
2018Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations44 cited
2017Advertising literacy training41 cited
2019Children as Vulnerable Consumers in Online Environments41 cited
2017Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors36 cited
2018Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?31 cited
2018Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls28 cited
2023Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents24 cited
2020Food advertising targeting children in India: Analysis and implications24 cited
2018What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age23 cited