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The Effects of Advertising on the Interindustry Distribution of Demand
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  • 1988Finessing the Political System: The Cigarette Advertising Ban50 cited
  • 2009Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”: Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research48 cited
  • 2023Brands as Productive Assets : Concepts, Measurement, and Global Trends32 cited
  • 1995Does alcohol advertising have an impact on the public health?32 cited
  • 1987Wine, women, suspiciousness and advertising.31 cited

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