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Echoes of Persuasion: The Effect of Euphony in Persuasive Communication
10 references·2 citing·38 second hop
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References

  • 1971The New Rhetoric: A Treatise on Argumentation3,349 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 1976The Origin of Consciousness in the Breakdown of the Bicameral Mind1,286 cited
  • 2005Cardiovascular, cerebrovascular, and respiratory changes induced by different types of music in musicians and non-musicians: the importance of silence579 cited
  • 2007Made to Stick: Why Some Ideas Survive and Others Die371 cited
  • 1966English in advertising : a linguistic study of advertising in Great Britain319 cited
  • 2021What's in a Name? Understanding the Interplay between Titles, Content, and Communities in Social Media120 cited
  • 2013The Role of Alliteration and Rhyme in Novel Metaphorical and Metonymical Compounds90 cited
  • 1984Sound Advice on Brand Names54 cited
  • 2021Do Linguistic Style and Readability of Scientific Abstracts Affect their Virality?43 cited

Cited by

  • 2021Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness8 cited
  • 2025Sounds cute: Exploring the role of sound reduplication in brand names7 cited

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