Application of Theory Reasoned Action In Intention to Use Islamic Banking In Indonesia

Andi Reni · Nor Hayati Ahmad

40 citations0/0 files storedAl-Iqtishad Journal of Islamic Economics

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Islamic Finance and Banking Studies Technology Adoption and User Behaviour Halal products and consumer behavior

Abstract

This paper investigates the constructs of Theoryof Reasoned Action (TRA), and Theory of Planned Behavior (TPB) (attitude,subjective norm, religion, knowledge, pricing, and government support) oncustomer behavioral intention and Islamic banking selection. This research usingPartial Least Square Structural Equation Modeling with variables such as:attitude, subject norm, religion, knowledge and government support, and pricing.The result shows that attitude, subject norm, religion, knowledge and governmentsupport are statistically significant effect on intention to select Islamic bank inIndonesia. Pricing however is not significant. The results imply that IndonesianIslamic banks should strategize ways to develop positive attitude and referenceamongst their customers through greater dissemination of knowledge about Islamicbanking while emphasizing on the religious compliance.DOI: 10.15408/aiq.v8i1.2513

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 2000Factors Influencing the Adoption of Internet Banking 2003Sources of Influence on Beliefs About Information Technology Use: An Empirical Study of Knowledge Workers1 2004The use of a decomposed theory of planned behavior to study Internet banking in Taiwan 2007Why do Malaysian customers patronise Islamic banks?2003Adoption of WAP-enabled mobile phones among Internet users 1994Bank Patronage Factors of Muslim and Non‐Muslim Customers

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