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Marketing in the American Economy
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Marketing in the American Economy (1952)Marketing in the American EconomyStandardization Versus Adaptation in Global Markets: Is Channel Strategy Different? (2010)Standardization Versus Adapta…Wholesalers as Global Marketers (2008)Wholesalers as Global Markete…Book Review: On Books and Scholarship: Reflections of a Marketing Academic (2002)Book Review: On Books and Sch…International Marketing and Export Management (1998)Business Market Management: : Understanding, Creating, and Delivering Value (1999)Business marketing management : A Strategic view of industrial and organizational markets (2004)Factors Influencing Pricing Decisions (2016)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Structure of marketing decision making and international marketing standardisation strategies (2009)The international performance of standardizing and customizing Spanish firms (2012)The impact of national cultural values on retail structure (2016)The Theory of Buyer Behavior (1971)Marketing Management: Analysis, Planning and Control (1973)Advances in Consumer Research (2025)
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  • 2010Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?46 cited
  • 2008Wholesalers as Global Marketers33 cited
  • 2002Book Review: On Books and Scholarship: Reflections of a Marketing Academic15 cited

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