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Erfolgsfaktoren im Customer Relationship Management · Study

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ArticleErfolgsfaktoren im Customer Relationship Management

Rainer Alt2005

Article2005

Erfolgsfaktoren im Customer Relationship Management

Rainer Alt · Thomas Puschmann · Hubert Österle

15 citations·0/0 files stored·Alexandria (UniSG) (University of St.Gallen)

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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References

1984The information system as a competitive weapon 2001A Framework for Customer Relationship Management 2002Avoid the four perils of CRM.1984An assessment of critical success factors 2002Customer relationship management: key components for IT success 1992Marketing-Management : Analyse, Planung, Umsetzung und Steuerung 2003Strategic issues in customer relationship management (CRM) implementation 2002Factors for Success in Customer Relationship Management (CRM) Systems

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2004Successful practices in customer relationship managementother · 7 shared references 2018A systematic review for the determination and classification of the CRM critical success factors supporting with their metricsreview · 5 shared references 2013Customer relationship management: the evolving role of customer dataarticle · 5 shared references 2012Customer Relationship Management: Proposed Framework from a Government Perspective Timesarticle · 5 shared references 2008Techniques and Tools for the Design and Implementation of Enterprise Information Systemsbook · 5 shared references 2007An exploratory study of implementation of customer relationship management strategyarticle · 4 shared references

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Year2005

Typearticle

Published2005-01-01

VenueAlexandria (UniSG) (University of St.Gallen)

Languagede

Citations15

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ShelfCustomer Service Quality and Loyalty

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openalex_workW2265796594

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