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Erfolgsfaktoren im Customer Relationship Management
16 references·0 citing·48 second hop
Erfolgsfaktoren im Customer Relationship Management (2005)Erfolgsfaktoren im Customer Relationship …Strategic issues in customer relationship management (CRM) implementation (2003)Strategic issues in customer …Customer relationship management: strategic lessons and future directions (2003)Customer relationship managem…Factors for Success in Customer Relationship Management (CRM) Systems (2002)Factors for Success in Custom…Customer relationship management: key components for IT success (2002)Customer relationship managem…Avoid the four perils of CRM. (2002)Avoid the four perils of CRM.ERP and best of breed: a comparative analysis (2001)ERP and best of breed: a comp…Electronic Commerce Customer Relationship Management: An Assessment of Research (2001)Electronic Commerce Customer …Customer Relationship Management: An Analysis Framework and Implementation Strategies (2001)Customer Relationship Managem…A Framework for Customer Relationship Management (2001)A Framework for Customer Rela…Mit Customer Relationship Management zum Prozessportal (2000)Mit Customer Relationship Man…A taxonomy of critical success factors (1996)A taxonomy of critical succes…Marketing-Management : Analyse, Planung, Umsetzung und Steuerung (1992)Marketing-Management : Analys…Marketing - ein Schlüsselfaktor des Unternehmenserfolges? Eine kritische Analyse vor dem Hintergrund der empirischen Erfolgsfaktorenforschung (1990)Marketing - ein Schlüsselfakt…Beziehungsmanagement - Theoretische Grundlagen und explorative Befunde (1988)Beziehungsmanagement - Theore…The information system as a competitive weapon (1984)The information system as a c…An assessment of critical success factors (1984)An assessment of critical suc…Marketing Concepts and Strategies (1989)Impact of information quality and decision-maker quality on decision quality: a theoretical model and simulation analysis (1999)Marketing management: analysis. planning. implementation and control (2000)CRM and customer‐centric knowledge management: an empirical research (2003)Gaining customer knowledge through analytical CRM (2005)Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data (2022)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)The Loyalty Effect (2001)Critical success factors for a customer relationship management strategy (2006)Social CRM as a business strategy (2011)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)Decision support systems : an organizational perspective (1978)Electronic markets and electronic hierarchies (1987)Service Quality: A Measure of Information Systems Effectiveness (1995)Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 (2006)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Do Customer Loyalty Programs Really Work (1997)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Consumer Privacy: Balancing Economic and Justice Considerations (2003)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)Information Privacy Research: an Interdisciplinary Review1 (2011)How to use qualitative methods in evaluation (1987)Zero defections: quality comes to services. (1990)Information Systems Success: The Quest for the Dependent Variable (1992)The role of dynamic capabilities in e-business transformation (2003)A CRM performance measurement framework: Its development process and application (2008)A review of customer relationship management: successes, advances, pitfalls and futures (2012)Coefficient Alpha and the Internal Structure of Tests (1951)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Improving performance of customer‐processes with knowledge management (2005)Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies (2007)CRM literature: conceptual and functional insights by keyword analysis (2009)Customer value: The next source for competitive advantage (1997)Sales and Marketing Management (1999)An exploratory study of implementation of customer relationship management strategy (2007)Customer relationship management implementation (2011)Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain (2016)Internes Marketing als Forschungsgebiet der Marketingwissenschaft (1999)Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte? (2000)The anatomy of management education (2007)Variations in Critical Success Factors Over the Stages in the Project Life Cycle (1988)A Review of MIS Research and Disciplinary Development (1992)Critical Success Factors for Construction Projects (1992)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Why build a customer relationship management capability? (2007)The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)
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References

  • 1984The information system as a competitive weapon905 cited
  • 2001A Framework for Customer Relationship Management868 cited
  • 2002Avoid the four perils of CRM.699 cited
  • 1984An assessment of critical success factors688 cited
  • 2002Customer relationship management: key components for IT success414 cited
  • 1992Marketing-Management : Analyse, Planung, Umsetzung und Steuerung336 cited
  • 2003Strategic issues in customer relationship management (CRM) implementation308 cited
  • 2002Factors for Success in Customer Relationship Management (CRM) Systems262 cited
  • 2001Customer Relationship Management: An Analysis Framework and Implementation Strategies238 cited
  • 2001Electronic Commerce Customer Relationship Management: An Assessment of Research159 cited
  • 2001ERP and best of breed: a comparative analysis150 cited
  • 2003Customer relationship management: strategic lessons and future directions144 cited
  • 1988Beziehungsmanagement - Theoretische Grundlagen und explorative Befunde114 cited
  • 1996A taxonomy of critical success factors111 cited
  • 1990Marketing - ein Schlüsselfaktor des Unternehmenserfolges? Eine kritische Analyse vor dem Hintergrund der empirischen Erfolgsfaktorenforschung

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45 cited
  • 2000Mit Customer Relationship Management zum Prozessportal37 cited
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